Magazine

Cashmere is one of the best-loved and best-known fabrics in the world. Corneliani fills us in on its origin and its qualities.

Corneliani, the historic menswear brand founded in Mantua, presents the Washable and Adaptive collections with innovative machine-washable materials.

The artist Federico de Lorentis (Galatina, 1994) adopts a site-specific approach: this means that he conceives the installation on site, which is specifically intended for the location and the audience that will experience it.

As a way of emphasising the brand’s eco-friendly production policies, the Sardinian-Piedmontese artist SCERBO (Biella, 1984) sets out to creatively explore the environment in order to search for materials that can be recovered.

Corneliani once again demonstrates its commitment to the world of art by launching the Green Art project, a series of collaborations with young emerging artists who, each season, with their purpose-built installations, become the stars and an integral part of the collection.

Allowing an artisan knowledge to win the challenge of time and carve out a key role in the present is never "just" a decision. It is the result of an incessant work, the reflection of a vocation that starts from the individual but comes to involve all those who will collaborate with him and make a reality grow.

In his creative collaboration with Corneliani, Paul Surridge focuses on traditional menswear archetypes and sartorial separates, starting a subtle process of recrafting and rejuvenation that leads to a regained sense of pure elegance and savoir-faire.